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JCPenney Brings the Joy of Giving to Life This Season

Business Wire, Nov 04, 2009

Celebrating Christmas Will Be More Fun, Festive and Affordable
Than Ever with JCPenneys Best Gift Assortment Yet

PLANO, Texas — J. C. Penney Company, Inc. (NYSE: JCP) today announced the launch of its
Christmas gift program, bringing the Joy of Giving to life for its
customers across America whether they shop JCPenney in store, on jcp.com
or via catalog. The Companys gift assortment this season reflects the
enormous strides JCPenney has made to step up its style, while
maintaining its signature quality and prices that make sense for todays
budgets.

Consumers are focused on making smart spending decisions this season
without sacrificing style or quality, said Myron E. (Mike) Ullman, III,
chairman and chief executive officer for JCPenney. This plays right to
our strengths as we have a meaningful gift assortment that will make it
fun, festive and affordable to select gifts for family and friends.
Bringing the joy of giving to Americas families with our best gift
assortment offered through aggressive promotions and delivered with
superior customer service and a convenient, easy shopping experience
solidifies JCPenney as the one-stop destination this Christmas.”

JCPenney Helps Americas Families Give
Joy This Season:

Along with the Companys vast assortment of must-have brands and
convenient gift card selection, JCPenney is once again taking its
gift selection to a higher level with its red box gifts collection.
The assortment features unique items such as a roll-up drum set for
$49.99 and a USB turntable for $89.99 which allows users to transfer
their favorite vinyl albums to their PC. Kids and adults alike will love
the nostalgic Lincoln Logs commemorative edition for $39.99, and the
marshmallow launcher for $19.99 is sure to be a hit. New to the
collection this year are a variety of stocking stuffers beginning at
$4.99, along with a selection of delicious Godiva chocolates for $9.99.

JCPenney knows that more people will be entertaining at home this year,
which is why customers can find a variety of entertaining and
decorating items to assist them in creating a memorable Christmas
experience at home. Merchandise includes such pieces as a cooks
triple-buffet server/warmer for $29.99, a 16-piece Winterberry
dinnerware set for $69.99, a Mountain King pre lit balsam fir tree
beginning at $59.99 and personalized needlepoint stockings for $14.99.

JCPenney is also assisting customers to give and receive joy this
season by making it easy for them to help those in need. Through a joint
initiative with JCPenney, the Salvation Army Angel Giving Tree
program will be available online (www.jcp.com/angel),
allowing customers to purchase a needed gift for a child or senior
citizen in their local communities directly from jcp.com. Customers can
also share the holiday spirit this season by providing children in their
local community with access to life-enriching afterschool programs
through initiatives that benefit the JCPenney Afterschool Fund (www.jcpenneyafterschool.org)
such as purchasing select merchandise including educational toys such
as Activity Fun Cases and Science Explorer kits and participating in JCPenneys
Round-up program from December 4-13, when customers can round up
their purchases to the nearest whole dollar and donate the difference to
the Fund.

Special red box gifts Associates, who were selected based on
their excellence in customer service and executing the Companys
CustomerFIRST program, will also be on hand to help customers find the
perfect gift. Additionally, with JCPenneys multi-channel shopping
options stores (mall and off-mall), jcp.com and catalog as well as
quit smoking advice its convenient services (portrait, salon, Santa and holiday gift
registries, gift wrapping, monogramming, etc.), easy shipping and return
options, extended store hours, and Know Before You Go features on
jcp.com, Christmas shopping at JCPenney has never been easier.

JCPenneys Joy of Giving Integrated
Marketing Campaign:

This seasons marketing campaign focuses on the Joy of Giving,
highlighting the joy of a traditional, at-home Christmas celebration